{"id":1870,"date":"2014-08-29T19:24:50","date_gmt":"2014-08-29T15:24:50","guid":{"rendered":"http:\/\/andreykozlov.ru\/?p=1870"},"modified":"2014-09-21T18:09:11","modified_gmt":"2014-09-21T14:09:11","slug":"sozdanie-reclamnogo-rolika-dlya-tv","status":"publish","type":"post","link":"http:\/\/andreykozlov.ru\/en\/sozdanie-reclamnogo-rolika-dlya-tv\/","title":{"rendered":"Creation of a TV commercial"},"content":{"rendered":"

Our studio produces videos of any complexity. The process of creating one of the most interesting, in my opinion, projects is described below.<\/p>\n

In this 15 second video, 3D graphics are used as much as possible. In the process of creating just a 15-second video, we were faced with the development of the environment, character animation and dust simulation.<\/p>\n

It all started with a script, it looked something like this:<\/p>\n

\u201cAn inconspicuous, gray town. People with sad faces and drooping heads. View from above. A multi-colored house appears in the center. Stone, wood, all kinds of paints. All the townspeople freeze in place. They turn towards this house. View from above. Construction dust rises from the center to the outskirts. The city is drowning in its cloud. Work is in full swing. The dust is falling. The city is full of colors. Various textures. Satisfied people leisurely stroll through the streets. View from above. Colorful houses make up the company name.
\nSlogan: Customer name. The art of decoration.
\nThe video is based only on 3D animation.\u201d<\/p>\n

The script is very colorful, but it\u2019s unrealistic to fit it all into 15 seconds, and advertising time costs a lot of money and the limit is only 15 seconds.<\/p>\n

First of all, the storyboard and timing were done.<\/p>\n

\"01-1\"<\/a> \"02-1\"<\/a> \"03-1\"<\/a> \"04-1\"<\/a> \"05\"<\/a> \"06\"<\/a> \"07\"<\/a> \"08\"<\/a> \"09-1\"<\/a><\/p>\n

To represent the timing, an approximate animatic was made
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